For year three, Skylanders came up with a new innovations, swapping. It allowed players to mix and match the tops and bottoms of the Swap Force characters create all sorts of combinations. Of course, the old school Skylanders wanted in on it.

JUST LIKE SWAP FORCE / TEASER TRAILER

To help illustrate how the toys interacted with the game, we created a series of “Frozen Toys” films, that featured what your toys were thinking and how the new characters might change the way they approach the new challenges in the game.

HITTING THE WALL / PRODUCT AD

Since the Swap Force added a whole new gang of heroes, we wanted kids to get to know them. So we created a series of social content films – Short Cuts – using the game engine to help give them each a unique personality.

SHORT CUTS: NIGHT SHIFT / GAME ENGINE TRAILER

SHORT CUTS: SLOBBERTOOTH / GAME ENGINE TRAILER

SHORT CUTS: FIRE KRAKEN / GAME ENGINE TRAILER