In 2002, Paris was hosting the World Cup and Nike built a massive football park to welcome all visitors. We declared it a sovereign state dedicated to football. With Nike's best football players as the ministers of the new republic, headed by their president, Eric Cantona.
We plastered the city with messages from each minister and even created a passport for anyone entering it's borders. Each football challenge earned a stamp in their passport.
FREEDOM FOR FOOTBALLERS / PLAY. TRAIN. IMPROVE. / NIKEPARK THE PEOPLE’S REPUBLIC OF FOOTBALL
BOMBARD THE GOAL / TRAIN EVERY DAY / NIKEPARK THE PEOPLE’S REPUBLIC OF FOOTBALL
RONALDO NEEDS YOU / FULFILL YOUR DUTY / NIKEPARK THE PEOPLE’S REPUBLIC OF FOOTBALL
YOUTH OF THE WORLD, FOOTBALL IS CALLING YOU / JOIN NOW. / NIKEPARK THE PEOPLE’S REPUBLIC OF FOOTBALL
VISIT LA LUCARNE (Slang for the corner of the net) / IN THE HEART OF NIKEPARK / NIKEPARK THE PEOPLE’S REPUBLIC OF FOOTBALL
NIKEPARK PASSPORT / PLAYERS EARNED VISA STAMPS WITH EACH CHALLENGE