What happens when you put 24 of the world's best football players in a cage to battle in a secret tournament? Directed by Terry Gilliam and hosted by French football legend, Eric Cantona. At the time, this was the most-integrated, global campaign Nike had ever done.
The music, Elvis' A Little Less Conversation remixed by JXL (first remix ever done with an Elvis song), became an International no. 1 hit right after launch.
SECRET TOURNAMENT / LONG FORMAT FILM
TEAM POSTERS OF NIKE ATHLETES / GLOBAL WILD POSTING
NIKE PARK / GLOBAL TOURNAMENT IN 24 CITIES
TEAM POSTERS OF DAILY EVENT WINNERS / NIKEPARK EVENT
WINNERS FROM EACH CITY WERE FLOWN TO TOKYO TO TAKE PLACE IN GLOBAL CAGE MATCH WITH HOST ERIC CANTONA