THE BOOK OF TIM

Call of Duty's going back to WWII.  That meant we were going back to our badass, golden generation, boots-on-the-ground roots.   It meant it was time to call your friends and get ready.

Success for Call of Duty: WWII, like the war itself, relied on Europe.  So instead of making one, blockbuster US spot, we showed squads from around the world reassembling.