THE BOOK OF TIM

After 5 years of silence, Halo-maker Bungie was set to release their new title with a humble ambition – to be the biggest new video game launch in the history of the planet.  So we created an epic trailer with Joseph Kosinski (Oblivion, Tron: Legacy), a classic Led Zeppelin track and the biggest hole on the planet to bring Destiny to life. 

Then we took over NYC with some epic OOH and let people to go look around the future world of Destiny using the Google Earth tools they were used to with Destiny Planet View

BECOME LEGEND OOH / TIMES SQUARE & PENN STATION TAKEOVERS

But we weren't done. Destiny concluded with you defeating the game's epic villain, Crota.  But when new content dropped it introduced a new, even more epic baddie ... Crota's dad.  

So we created a sequel with the same fireteam, who were more than happy to take on papa bear.  And, in the end, Destiny became the biggest new game launch of all time.